Social Media Marketing

Social Networking Sites

Social networking sites are the future of Internet marketing. The good news is that the opportunities for laser-targeted advertising are becoming a reality. Want to target 18-24 year old college graduate women who are engaged? Well, you can…in Facebook. The bad news is that, with this added power, comes much added complexity.

The traditional way of paying for clicks and optimizing links etc. for search engine optimization will not work in a world where the users generate the content…and decide amongst themselves what is popular and what is not. Internet marketers will have to become much more savvy to take advantage of this kind of opportunity. More good news is that there is still time to get an early adopter advantage in this space. It’s almost impossible to dislodge that web site that’s 8 or 9 years old from the number one spot in Google (I don’t care what anyone says they can do for thousands of dollars!) search engine listings, but…in this new arena…you could be that “old” site.

Some facts about social networking sites

Already, FaceBook has surpassed Google traffic levels

MySpace had more traffic in 2007 than Google

YouTube gets twice as much traffic as Google and says Google 30% of all searches begin there

These sites are DOUBLING every 6 months ; FaceBook adds 1 million visitors each week

Here’s a quote from the December 2010
issue of Entrepreneur Magazine, page 58:

“Charlene Li, one of the world’s leading thinkers
on social media and co-founder of the Altimeter Group,
a research-based advisory firm in San Mateo, Calif.,
predicts that companies that do not get on the social
media bandwagon soon–within three to five years
–will not survive.”

A recent survey on ReadWriteWeb.com reports
social media consultants make a minimum of $150
per hour but $300 per hour is more typical.

It gets better:

There are approximately 6.7 million people on the planet

There are 700 million active registered FaceBook users
1 in 9.5 people on the PLANET have a FaceBook account
(61% of the users are older than 38)

Over 250 million Twitter accounts
(64% of Twitter users are over 39)

1.8 billion INTERNET CONNECTED computers worldwide

5.6 billion mobile phone accounts in use worldwide

96% open rate for text messages

Over 29.6 million small businesses in the US
(44.6 million if you include work-at-home businesses)

There are over 300 million small businesses worldwide

Forrester Research reports:
“Social Media Marketing spending is expected
to increase from $716 MILLION to $3.1 BILLION
by 2014 – that’s 34% per year.”

Worldwide, there’s a MAJOR shortage of
social media marketing consultants and
professionals.

According to Ad-Ology, 46% of small business
owners don’t have a web site…

… 60% of Small Businesses are spending
the same amount on advertising as they did in 2008

… 26% plan to spend more

… and 69% want to spend it on

YOU GUESSED IT:

SOCIAL MEDIA MARKETING
MOBILE MARKETING

People on Facebook

In a typical month

• 30% of worldwide Internet users visit MySpace
• 29% visit FaceBook
• 35% visit YouTube

It’s not just kids discussing what they’re going to wear to the prom

Over 50% of MySpace users are over 35

Facebook now boasts the over 50 crowd is the fastest growing demographic.

Activity on Facebook

• There are over 900 million objects that people interact with (pages, groups, events and community pages)
• Average user is connected to 80 community pages, groups and events
• Average user creates 90 pieces of content each month
• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

Global Reach

Platform

• More than 2.5 million developers and partners from more than 190 countries build with Facebook Platform
• People on Facebook install 20 million applications every day
• Every month, more than 250 million people engage with Facebook on external websites
• Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
• More than two million websites have integrated with Facebook, including over 80 of comScore’s U.S. Top 100 websites and over half of comScore’s Global Top 100 websites

Mobile

• There are more than 200 million active users currently accessing Facebook through their mobile devices.
• People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
• There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

We know how to tap into this to build you a loyal customer base!  With our knowledges and expertise we can build you a list of rabid buyers that will respond to you at the touch of a button!

• There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
• There are now 11m LinkedIn users across Europe.
• Towards the end of last year, the average number of tweets per day was over 27.3 million.
  
• The average number of tweets per hour was around 1.3m.
  
• More than 700,000 local businesses have active Pages on Facebook.
• Purpose-built Facebook pages have created more than 5.3bn fans.
• 15% of bloggers spend 10 or more hours each week blogging, according to Technorati’s new State of the Blogosphere.
• At the current rate, Twitter will process almost 10bn tweets in a single year.
• About 70% of Facebook users are outside the USA.
• India is currently the fastest-growing country to use LinkedIn, with around 3m total users.
• More than 250 Facebook applications have over a million combined users each month.
• 70% of bloggers are organically talking about brands on their blog.
• 38% of bloggers post brand or product reviews.
• More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.