Official Google Blog

• A look inside our 2011 diversity report
  We work hard to ensure that our commitment to diversity is built into everything we do—from hiring our employees and building our company culture to running our business and developing our products, tools and services. To recap our diversity efforts in 2011, a year in which we partnered with and donated $19 million to more than 150 organizations working on a […]
• Helping students fish for a better future in the land of 10,000 lakes
  Minnesota has long been a state that’s prided itself on its commitment to education. Now the state has taken on the mission of becoming a technology hub as well, setting the goal to become one of the country’s top five technology states by 2020. Last week, we travelled to Minnesota to pilot two new programs designed to help students with an interest in techn […]
• Shiver me timbers, the 2012 D4G Winner is....
  After 114,000 submissions and millions of your votes, second grader Dylan Hoffman of Caledonia, Wisc. is this year’s U.S. Doodle 4 Google National Winner. His doodle “Pirate Times” will be featured on the U.S. Google homepage tomorrow, May 18. Hoffman, who attends the Prairie School in Racine, Wisc., responded to this year’s theme “If I could travel in time […]
• Introducing the Knowledge Graph: things, not strings
  Cross-posted on the Inside Search Blog Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily. Take a query like [taj mahal]. For more th […]

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• Does Social Media Improve Google Organic Search Ranking?
  If you manage a website, you know the importance of search engine rankings. Since more than 90% of all online traffic is driven by search results, search engine optimization can be vital to businesses. If your site appears on the first page of Google results, it can make a huge difference in brand recognition, sales, and […]
• Using Google+ for Business [Infographic]
  I have to admit that I’ve had misgivings about Google+ since it launched last September. How many other social media initiatives has Google rolled out, only to have them die on the vine because of poor execution, lousy interfaces, and decreasing attention from Google developers? Wave and Buzz come to mind, among others. And it’s yet another silo for social [ […]
• Top 12 Social Media Insights for Nonprofits in 2012
  Blackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. This year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social […]
• Inbound Marketing vs. Outbound Marketing [Infographic]
  The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing cha […]