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Search Engine Marketing 101

Search Engine Marketing!

How To Dominate Your Market

Understand your customers’ searching behavior. Imagine their mindset looking for your business or service, and understand the dialogue they are having with the internet. Most people are researching or looking for a solution to a problem. If you can understand the problem they are looking to solve (keywords and phrases) you can provide them with a very customized solution (your landing page, website…and ultimately your product).

Decide how you will track conversions. Sometimes it is very simple…it’s when you make a sale. Other times it can be tricky. If you’re a realtor, you’ll usually be tracking leads. You also need to assign a dollar value to that lead so you can determine how much to spend on advertising  in order to get it.

Decide on autoresponders and set them up. An autoresponder is essentially automated email. It is an extremely simple and effective way to keep in touch you’re your customers and prospects.


Do the keyword research. 1. Brainstorm the core ones with a diverse group 2. “Spy” on your competitions’ using tools. 3. use other tools to expand the core list.

Group keywords by the conversation type. (what is the potential customer looking for?) If you’re a realtor, your prospective leads will be searching in a totally different manner if they are looking to sell a property as opposed to buying a new house.

Build landing pages on your site for each conversation type. You’d want to be page specific for each customer so they will know they need search no further once they reach your page designed for their specific need. This is your chance to deliver the value propositions to the table to enable them to solve their particular prob

Set up your own blog

Set up your adwords campaign using the keywords, groupings and landing pages

Monitor and test…EVERY DAY

1. Split test ads every day

2. Make blog postings on your blog and others’

3. Answer posts on forums and yahoo answers

As soon as a great “money term” is found, start the search engine optimization process for that term

1.Market 2-3 articles per week (or even more)

2. Make blog postings on your blog and others’

3. Answer posts on forums and yahoo answers

Move great “money terms” to Yahoo and MSN pay per click advertising engines

Rinse and repeat this process every 90 days!

This probably looks overwhelming. However, if you know what you’re doing…it’s very straightforward. We can help. Check out our services to see exactly how. With just a bit of effort on your part, you can DOMINATE your market. Doing this effectively really is like bringing a gun to a knife fight. And…it’s your competitor’s that will have the knife!